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iPhone 3G to go on sale by August at a discount

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Vodafone is likely to launch the Apple iPhone 3G on its platform in mid-August. Airtel is expected to follow suit and launch the phone in mid-September.

The phone will start selling in the US markets on AT&T network from July 11, priced at $199 (Rs 8,500) for the 8 GB model and $299 (Rs 12,800) for the 16 GB model. Buzz is that the model would be available in India at Rs 10,000. Apparently, the iPhone 3G would be priced higher in other countries compared to the US pricing as Apple has a revenue sharing agreement with AT&T in the US. However, in case of India, it is a direct selling agreement and there is no revenue share involved.
However, to ensure that the competitive advantage is not lost, both Vodafone and Airtel are working on strategies to keep prices low.
Despite that fact, the handset might be made available to Indian operators at higher prices. It has been learnt that Airtel is planning to offer the handset at Rs 10,000 to Rs 12,000. Industry people said that Airtel is planning to launch the iPhone on a different monthly subscription plan of Rs 699.
"For Airtel customers, there will be a different subscription plan and lock-in period, which could stretch up to 18 months. The company is working on a couple of subscription plans before it is available to the customers," an industry official close to the development told Financial Chronicle.

Article from My Digital FC (Forwarded by Sundar Rangharajan)



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