Google revamps Doubleclck Ad Planner

Google which acquired doubleclick in a row to increase its share in internet ad-business, has renamed Google Ad Planner to DoubleClick Ad Planner. So the next time you log on, you will notice the new logo. You can continue to use Ad Planner whether or not you are a DoubleClick customer. The product remains free and open for everyone.

A mail from Google Ad Planner team states that:

"Google's DoubleClick products enable the end-to-end planning, buying, serving and measurement of display ads across the web. We're committed to making this entire process easier and more effective for our users. Since Ad Planner's media research and planning tools are a significant part of these efforts, we've brought it under the DoubleClick brand. We'll continue to dedicate the same Google and DoubleClick engineering and product resources to the newly renamed DoubleClick Ad Planner. Only the name is changing!"

You can visit Ad Planner at www.google.com/adplanner.

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